SEO = Search Engine Optimization
One way to think about is it is a method of planning to get visitors to your website by ranking for terms people are actually searching for.
Keywords (aka terms or phrases) -> targeted towards a specific audience -> bring in website traffic = GOAL
For businesses, SEO is a critical part if they wish for their online venture to be successful.
SEO controls what sites are on the first page of Google.
They know how to rank a website to increase it’s rank.
How do you do it?
That is a bit more complicated, but with time and practice you can rank your site for a specific keyword.
Here’s a graphic to illustrate another definition of the practice of SEO.
Remember 80% of people use Google as their preferred search engine, so I often will only state Google when what I have stated can refer to any search engine for the most part. I only currently practice SEO with Google as I am still in my first year.
Here is SEO in a nutshell if you just must know now how it all works…